Walla offers flexible pricing plans to fit the needs of fitness studios of all sizes. Whether you’re just getting started or managing a growing client base, you can choose the plan that provides the right balance of essential features, automation, and advanced tools.
Pricing Comparison
Whether you’re just getting started or managing a growing client base, you can choose the plan that provides the right balance of essential features, automation, and advanced tools.
Below, you’ll find a clear side-by-side look at Walla’s pricing and what each level includes, so you can feel confident picking the best fit for your business.
Plan | Monthly (Billed Annually) | Monthly (Billed Monthly) | Key Features |
Lite | $199/month ($2,388/year) | $243/month ($2,916/year) | Essential features, free data migration |
Core | $320/month ($3,838/year) | $390/month ($4,680/year) | Dynamic reporting, class management, free data migration |
Pro | $557/month ($6,682/year) | $679/month ($8,148/year) | Marketing automations, lead tracking, automated subscription management, free data migration |
Choosing the Right Plan
Lite is perfect if you need the basics: core scheduling, payments, and member management.
Core adds robust reporting and class tools to help you scale.
Pro unlocks advanced marketing and sales automations to grow your business faster.
Where You Can Find Pricing
Visit the Walla Pricing Page for the latest details and promotions.
Walla Software Features At-a-Glance
Below is an at-a-glance comparison so you can quickly see what’s included in each plan. Use it as a starting point to explore the features that matter most to your business and see how each plan can support your day-to-day operations and growth.
Feature Area | Lite | Core | Pro |
Core Scheduling | ✅ | ✅ | ✅ |
Essential Payments & Invoicing | ✅ | ✅ | ✅ |
Free Data Migration | ✅ | ✅ | ✅ |
Dynamic Reporting | ❌ | ✅ | ✅ |
Time-Saving Class Management | ❌ | ✅ | ✅ |
Marketing Automations | ❌ | ❌ | ✅ |
Lead Tracker & Sales Tools | ❌ | ❌ | ✅ |
Automated Subscription Management | ❌ | ❌ | ✅ |
Journeys (Automated Messaging) | Limited (pre-built only) | ✅ | ✅ |
Email Newsletters | Limited (up to 3 templates) | ✅ | ✅ |
Lead Forms & Capture Tools | ❌ | ❌ | ✅ |
Lead Stages & Sources | ❌ | ❌ | ✅ |
App Announcements & Notifications | ❌ | ❌ | ✅ |
Promo Codes & Discounts | ❌ | ✅ | ✅ |
Google Lead Forms & Analytics Integration | ❌ | ❌ | ✅ |
Meta Pixel & Business Suite | ❌ | ❌ | ✅ |
ActiveCampaign Integration | ❌ | ❌ | ✅ |
Product Sales (Quick Buy) | Limited (Quick Buy up to 10 items) | ✅ | ✅ |
Credit Bundles | ❌ | ✅ | ✅ |
Sub Management | ❌ | ✅ | ✅ |
Payroll & Staff Pay Rates | ❌ | ✅ | ✅ |
Equipment Management | ❌ | ✅ | ✅ |
Video Library & Courses | ❌ | ✅ | ✅ |
Tasks & Workflow Tools | ❌ | ✅ | ✅ |
Daily Recap Reports | ✅ | ✅ | ✅ |
KPI Reports | ❌ | ✅ | ✅ |
Client, Class & Appointment Reports | ✅ | ✅ | ✅ |
Essential Audiences & Tagging | Limited (max 3 collections) | ✅ | ✅ |
How to Read This Table
✅ = Included fully
❌ = Not available in this plan
Limited = Partially available (e.g., fewer templates or only basic options)
FAQs
Can I switch plans later?
Yes! You can upgrade or downgrade anytime.
What’s included in free data migration?
Our team will move your existing member and class data into Walla so you can get started quickly.
Does Lite remove any key capabilities?
Lite focuses on essential functions. Some advanced tools (like marketing automations, extensive sales pipelines, or detailed analytics) are only in Core and Pro plans.
If you’re unsure which plan best fits, reach out to our team—we’re here to help you find the right fit for your studio.
💬 Contact Us
Whatever’s on your mind—plans, pricing, or anything else—we’re here 🤝 to make it easier.
If you’re already using Walla and have questions about your plan, what’s included, or anything else, click here to learn more or connect with our team.
If you have questions about your subscription level, billing, or anything more admin-related, just send us a note at [email protected]—we’ll get you squared away.
If you’re not using Walla yet and want to see how it can work for your business, you can also book time with our team. We’re here to walk you through all the details and help you find the right fit.