When you're setting up a Journey automation in your Marketing Suite, you can fine-tune how often an individual contact can qualify and receive the automation message. Use this feature whether you want to avoid sending the same message more than once, or intentionally re-send it later when someone qualifies again.

The Frequency per Contact setting controls how often a single contact can enter and trigger a specific automation.

By default, automations are set to One-time Only — meaning a contact will only qualify once. If you want them to be eligible more than once (like every year or every 30 days), you’ll update the frequency here.

You can choose from the following:

Contact enters the automation once — and never again.
Perfect for welcome emails, “you’re all set” confirmations, or one-time promos.

Contact can re-enter once per year.
Ideal for birthday offers, annual check-ins, or membership anniversaries.

Set your own frequency window (e.g., every 30 days).
Contact must re-qualify but won’t be re-entered more than once per the interval you choose.

When someone qualifies for the automation, the system checks:

If yes, they’ll enter the flow. If not, they’ll be skipped — but can qualify again once the time passes (if you're using Annual or Custom).

From here, you’ll see the setting options shown below and you can then choose the frequency that fits your use case.