Sync Google lead forms with Walla. Create lead forms in your Google account and once set up, lead information will populate into Walla. Once synced, the widget will send data back to your Google Analytics dashboard. Lead form responses are available on the Lead Intake page in Walla's Marketing Suite.
To effectively capture leads from your Google Ads campaigns and manage them in Walla, you need to set up a Google Lead Form and then connect it to Walla.
Creating the Google lead form and turning on the Google ad will not surface the form in Walla. The Google lead form must be completed by a lead (not a test lead) in order for the Google lead form to populate in Walla. Completing a Google lead form test does not surface the Google lead form in Walla, you must complete the form just as any client would.
Create a Google Lead Form in Google Ads to Sync to Walla
To effectively capture leads from your Google Ads campaigns and manage them in Walla, you need to set up a Google Lead Form and then connect it to Walla.
Step 1: Create a New Campaign
Go to Google Ads
Log in with your account credentials
Create a new campaign by selecting the campaigns tab from the left-hand menu
Select + New Campaign
Step 2: Choose a Campaign Objective
Select an objective that supports lead forms, such as Leads
Configure your campaign settings as desired (e.g., budget, targeting, etc.)
Under the Ad Extensions section, select Lead Form Extension
Choose + New Form
Enter the required details
After creating the form, select the Lead Delivery Options tab
Step 3: Connect Google Lead Form to Walla
Within Walla navigate to the Marketing Center
Select View under the section titled Google Lead Form to open the sync dialog. Two URLs will be displayed here
Copy the first URL provided in the Walla dialog
Return to Google Ads
In the Lead Delivery Options tab, paste the copied URL into the Webhook URL field
Go back to Walla and copy the second URL
In Google Ads, paste the second URL into the Key field
Click Save in Google Ads to complete the setup
Step 4: Set Up a Journey to Message & Track New Leads
When a lead completes a Goole form, in order for the lead to receive an email, text, or both, you will need to create an automation using the Lead Form condition.
Within Walla navigate to the Marketing Center
Select Journeys
Choose Add New Journey and complete the fields
Save
Select Add Automation
Choose Add Custom Condition
Select Lead Form Completed
Choose your Google Lead form
Set up the automation details
Save
Turn on automation toggle
Add desired tags and Lead Stages
Navigate to your Journey list
Turn on Journey toggle
Client profiles that are added to Walla after completing a Google Lead form are automatically assigned the Paid Search Lead Stage
Viewing Google Lead Forms in Walla
Once set up, you’ll now be able to view your Google Lead forms inside of the ‘Lead Intake’ page in Walla. If you have native lead forms that you have created in Walla, those will be there too. You can drill down into responses on your Google Lead Forms just like you can with our Walla lead forms.
Using Google Lead Forms in Marketing Automations
Google Lead forms will also be available for use in Marketing Automations, just like our Walla Lead Forms. In the Lead Form Completed condition, you can select the Google lead form to trigger automations when clients have completed that form.
FAQ
Why isn't my Google lead form appearing in Walla?
Why isn't my Google lead form appearing in Walla?
Creating the Google lead form and turning on the Google ad will not surface the form in Walla. The Google lead form must be completed by a lead in order for the Google lead form to populate in Walla. Completing a Google lead form test does not surface the Google lead form in Walla, you must complete the form just as any client would.
To surface the Google lead form in Walla follow these steps:
Complete the Google lead form set up as outlined in this article
Turn on your Google ad
Go to your ad as a consumer
Complete the Google Lead form