--- title: Google Lead Forms | Walla Support Center description: Create a Google Lead Form in Google Ads and sync it with Walla for seamless lead management. --- [Skip to content](https://support.hellowalla.com/google-lead-forms-walla-support-center#main-content) English Show submenu for translations ![](https://support.hellowalla.com/hs-fs/hubfs/38f9ee9b-2f6d-4610-a5d6-e421204ef62d.png?width=120&height=35&name=38f9ee9b-2f6d-4610-a5d6-e421204ef62d.png) Open main navigation Close main navigation - English Show submenu for translations How can we help you? - There are no suggestions because the search field is empty. 1. [Walla Knowledge Base](https://support.hellowalla.com/?hsLang=en) 2. [Sales & Marketing Center](https://support.hellowalla.com/sales-marketing-center?hsLang=en) 3. [Google and Meta Integration](https://support.hellowalla.com/sales-marketing-center?hsLang=en#google-and-meta-integration) May 27, 2026 # Google Lead Forms | Walla Support Center Create a Google Lead Form in Google Ads and sync it with Walla for seamless lead management. Sync Google lead forms with Walla. Create lead forms in your Google account and once set up, lead information will populate into Walla. Once synced, the widget will send data back to your Google Analytics dashboard. Lead form responses are available on the Lead Intake page in Walla's Marketing Suite. To effectively capture leads from your Google Ads campaigns and manage them in Walla, you need to set up a Google Lead Form and then connect it to Walla. Creating the Google lead form and turning on the Google ad will not surface the form in Walla. **The Google lead form must be completed by a lead (not a test lead) in order for the Google lead form to populate in Walla.** Completing a Google lead form test does not surface the Google lead form in Walla, you must complete the form just as any client would. ### Create a Google Lead Form in Google Ads to Sync to Walla To effectively capture leads from your Google Ads campaigns and manage them in Walla, you need to set up a Google Lead Form and then connect it to Walla. ### **Step 1: Create a New Campaign** 1. Go to **[Google Ads](https://ads.google.com/)** 2. Log in with your account credentials 3. Create a new campaign by selecting the **campaigns** tab from the left-hand menu 4. Select **+ New Campaign** ### **Step 2: Choose a Campaign Objective** 1. Select an objective that supports lead forms, such as **Leads** 2. Configure your campaign settings as desired (e.g., budget, targeting, etc.) 3. Under the **Ad Extensions** section, select **Lead Form Extension** 4. Choose **+ New Form** 5. Enter the required details 6. After creating the form, select the **Lead Delivery Options** tab ### Step 3: Connect Google Lead Form to Walla 1. Within Walla navigate to the **Marketing Center** 2. Select **View** under the section titled Google Lead Form to open the sync dialog. Two URLs will be displayed here 3. Copy the first URL provided in the Walla dialog 4. Return to Google Ads 5. In the **Lead Delivery Options** tab, paste the copied URL into the **Webhook URL** field 6. Go back to Walla and copy the second URL 7. In Google Ads, paste the second URL into the **Key** field 8. Click **Save** in Google Ads to complete the setup ### Step 4: Set Up a Journey to Message & Track New Leads When a lead completes a Goole form, in order for the lead to receive an email, text, or both, you will need to create an automation using the Lead Form condition. 1. Within Walla navigate to the **Marketing Center** 2. Select **Journeys** 3. Choose **Add New Journey** and complete the fields 4. **Save** 5. Select **Add Automation** 6. Choose **Add Custom Condition** 7. Select **Lead Form Completed** 8. Choose your **Google Lead form** 9. Set up the **automation details** 10. **Save** 11. Turn on **automation** toggle 12. Add desired **tags and Lead Stages** 13. Navigate to your **Journey** list 14. Turn on **Journey** toggle Client profiles that are added to Walla after completing a Google Lead form are automatically assigned the *Paid Search* Lead Stage ### Viewing Google Lead Forms in Walla Once set up, you’ll now be able to view your Google Lead forms inside of the ‘Lead Intake’ page in Walla. If you have native lead forms that you have created in Walla, those will be there too. You can drill down into responses on your Google Lead Forms just like you can with our Walla lead forms. ### Using Google Lead Forms in Marketing Automations Google Lead forms will also be available for use in Marketing Automations, just like our Walla Lead Forms. In the Lead Form Completed condition, you can select the Google lead form to trigger automations when clients have completed that form. ### FAQ ### Why isn't my Google lead form appearing in Walla? Creating the Google lead form and turning on the Google ad will not surface the form in Walla. The Google lead form must be completed by a lead in order for the Google lead form to populate in Walla. Completing a Google lead form test does not surface the Google lead form in Walla, you must complete the form just as any client would. ​ To surface the Google lead form in Walla follow these steps: 1. Complete the Google lead form set up as outlined in this article 2. Turn on your Google ad 3. Go to your ad as a consumer 4. 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