--- title: Lead Source Report | Walla Support Center description: lead source report --- [Skip to content](https://support.hellowalla.com/lead-source-report-walla-support-center#main-content) English Show submenu for translations ![](https://support.hellowalla.com/hs-fs/hubfs/38f9ee9b-2f6d-4610-a5d6-e421204ef62d.png?width=120&height=35&name=38f9ee9b-2f6d-4610-a5d6-e421204ef62d.png) Open main navigation Close main navigation - English Show submenu for translations How can we help you? - There are no suggestions because the search field is empty. 1. [Walla Knowledge Base](https://support.hellowalla.com/?hsLang=en) 2. [Reports](https://support.hellowalla.com/reports?hsLang=en) June 12, 2026 # Lead Source Report | Walla Support Center The Lead Sources feature in Walla provides a comprehensive overview of your lead generation efforts across different channels. This feature requires Walla's Marketing Suite. ### Key Features **Date Range**: You can select specific time periods to analyze, such as "This month" or custom date ranges. **Location Breakdown**: Shows data for each of your studio locations, allowing you to compare performance across different sites. **Lead Sources**: It displays a wide range of lead sources that are pre-set. - Social Cold Outreach - Social Organic - Social Paid - Unknown - Walk-in - Website Organic - Wellhub - Referral Team - Search Organic - Search Paid - Email Campaign - Email Cold Outreach - Event - Out of Town - Referral Client - Referral Past Member - Advertisement - ClassPass **Conversion Rates**: For each lead source, you can see the number of leads generated and how many converted, along with the conversion percentage. ### Understanding Lead Sources [![](https://support.hellowalla.com/hubfs/Knowledge%20Base%20Import/Screenshot+2026-02-16+at+4_31_16%E2%80%AFPM-2.png)](https://downloads.intercomcdn.com/i/o/o84nj0kt/2071864309/9f912702a52a3f31953627281490/Screenshot+2026-02-16+at+4_31_16%E2%80%AFPM.png?expires=1776720600&signature=5a9f347199a28b90d5adaf709c5148286d854dc0afa634aa73d8beac371d099c&req=diAgF8F4mYJfUPMW1HO4zRFpHhrnWbtwQSxXLcscESwSo1%2FewfdKIvRA2PKD%0A6mAxq6A722hyDsXHLws%3D%0A) - **Source**: Different lead sources. - **Leads**: The total number of leads that have any Lead State applied - **Converted**: The total number of leads that have a Lead State of "Closed/Won" - **Conversion Rate**: The percentage of "Conversions/Total Leads" - **Trend**: The percentage difference between this month and last month's lead conversions. Reminders: ​ Leads must be assigned a Lead Stage to be included in the Lead Source Report. ​ For a lead to be counted as Converted, the contact must have a Lead Stage in the **won/closed category** assigned to their account. ​ If a Lead is not assigned a referral source, they will be listed in the "none" category on the Lead sources Report. ### How to Use the Lead Source Report **Identify Top-Performing Channels**: Look for lead sources with the highest conversion rates. These are your most effective channels for attracting quality leads. **Spot Underperforming Areas**: Sources with low conversion rates may need improvement or reconsideration in your marketing strategy. **Compare Locations**: If you have multiple studios, compare their performance to identify best practices that can be shared across locations. **Track Campaign Effectiveness**: Measure the impact of specific marketing campaigns by monitoring changes in lead numbers and conversion rates. **Allocate Resources Wisely**: Use the insights from this data to inform your marketing budget allocation, focusing on the most effective channels ### Meta, Google, and Walla Lead Forms Lead Source Auto Assignment Leads are automatically captured from Lead Forms and they are synced to your Walla Lead Tracker and they are automatically assigned a Lead Source. **Walla Lead Form:** Leads who are added to your site for the first time when they complete a Walla Lead Form they will automatically be assigned the Website Organic Lead Source. **Meta Business Suite Lead Form:** Leads who are added to your site for the first time when they complete a Meta Business Suite Lead Form they will automatically be assigned the Paid Social Lead Source. **Google Business Suite Lead Form:** Leads who are added to your site for the first time when they complete a Google Business Suite Form they will automatically be assigned the Paid Search Lead Source. ### Lead Source Report FAQ ### How do I assign a Referral Source to a lead? Open the client Panel, navigate to the Lead section, and click the edit button before selecting a Referral Source. 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