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Marketing Dashboard | Walla Support Center

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Marketing Dashboard

Provide a centralized, data-driven overview of marketing performance, enabling studios to quickly assess effectiveness across email, text, and journey campaigns.

Purpose:

The dashboard surfaces real-time insights, trend analysis, and AI-driven recommendations to help users optimize engagement and conversions.

Why it Matters:

Studios often lack a unified view of how their automated marketing efforts are performing. This dashboard delivers:

  • Visibility: At-a-glance understanding of campaign impact over the last 30 days.

  • Optimization: AI-driven recommendations highlight where improvements can yield better engagement or conversions.

  • Efficiency: Reduces the need for manual data analysis or switching between multiple analytics screens.

Visibility: At-a-glance understanding of campaign impact over the last 30 days.

Optimization: AI-driven recommendations highlight where improvements can yield better engagement or conversions.

Efficiency: Reduces the need for manual data analysis or switching between multiple analytics screens.

Functionality:

Card Stats:

  • Journey Texts Sent (past 30 days)

  • Journey Emails Sent (past 30 days)

  • Journey Email Open Rate (past 30 days)

Journey Texts Sent (past 30 days)

Journey Emails Sent (past 30 days)

Journey Email Open Rate (past 30 days)

Graphs:

Email Automations

  • Displays 7-month trend of email automation performance.

Displays 7-month trend of email automation performance.

  • Hover Details:

    • Sent - total number of emails sent per month

    • Opened - total number of opened emails per month

    • Clicked - total number of link clicks per month

Hover Details:

  • Sent - total number of emails sent per month

  • Sent - total number of emails sent per month

  • Opened - total number of opened emails per month

  • Opened - total number of opened emails per month

  • Clicked - total number of link clicks per month

  • Clicked - total number of link clicks per month

    Text Automations

    • Displays 7-month trend of text message automation performance.

    Displays 7-month trend of text message automation performance.

    • Hover Details:

      • Sent - total number of texts sent per month

      • Delivered - number of successfully delivered messages per month

      • Clicks - total number of link clicks from text messages per month

    Hover Details:

    • Sent - total number of texts sent per month

    • Sent - total number of texts sent per month

    • Delivered - number of successfully delivered messages per month

    • Delivered - number of successfully delivered messages per month

    • Clicks - total number of link clicks from text messages per month

    • Clicks - total number of link clicks from text messages per month

      Newsletters

      • Displays 7-month trend of newsletter performance.

      • Hover Details:

        • Sent - total number of newsletters sent per month

        • Opens - total number of opened newsletters per month

        • Clicks - total number of link clicks from newsletters per month

      Displays 7-month trend of newsletter performance.

      Hover Details:

      • Sent - total number of newsletters sent per month

      • Sent - total number of newsletters sent per month

      • Opens - total number of opened newsletters per month

      • Opens - total number of opened newsletters per month

      • Clicks - total number of link clicks from newsletters per month

      • Clicks - total number of link clicks from newsletters per month