--- title: MRR Monthly Recurring Revenue Report | Walla Support Center description: MRR report --- [Skip to content](https://support.hellowalla.com/mrr-monthly-recurring-revenue-report-walla-support-center#main-content) English Show submenu for translations ![](https://support.hellowalla.com/hs-fs/hubfs/38f9ee9b-2f6d-4610-a5d6-e421204ef62d.png?width=120&height=35&name=38f9ee9b-2f6d-4610-a5d6-e421204ef62d.png) Open main navigation Close main navigation - English Show submenu for translations How can we help you? - There are no suggestions because the search field is empty. 1. [Walla Knowledge Base](https://support.hellowalla.com/?hsLang=en) 2. [Reports](https://support.hellowalla.com/reports?hsLang=en) June 18, 2026 # MRR Monthly Recurring Revenue Report | Walla Support Center The MRR (Monthly Recurring Revenue) Report shows a measure of recurring, predictable revenue on a monthly basis. In this report, we take a look at the revenue you will receive on a monthly basis. You can utilize the date ranges to analyze how your monthly recurring revenue has increased or decreased over a chosen period, helping you track growth or spot potential areas for improvement in your sales process. ### About This Report ### What the MRR Report includes This report includes revenue from **classes and appointment plans only** and does not include revenue from enrollments. ### Accounting basis used in the MRR report This report uses **amortization** to calculate revenue. If a client pays a year ahead of time, but the service can only be delivered monthly, then a formula is used to recognize the revenue monthly. ### What the MRR Report analyzes This report has multiple views, allowing you to analyze your revenue by **Revenue**, **Plans**, and **Clients**. Select each icon on the slider bar to view data corresponding to each of the three sections. ### How to view MRR graphs The graph on the right will adjust to reflect the date range selected so you can understand purchase and revenue trends. Hover your cursor over the bars in the graph to view revenue totals for the selected month. ### Recurring Revenue Totals **Recurring Revenue** is the total revenue for the selected period for recurring plans. This total is compared to the same period last year. **Average per month** looks at the selected date range, totals the revenue for each month, and divides the number of months selected to determine the average. **This month so far** looks at the total recurring revenue for the current month to date and **Projected** displays the projected revenue for the current month. **Revenue** is before taxes and before the Stripe transactions and payouts fee is removed. [![](https://support.hellowalla.com/hubfs/Knowledge%20Base%20Import/a34fe087ae52e214395f18f82d9cf650-2.png)](https://walla-46f25e656676.intercom-attachments-1.com/i/o/1000106059/f125898a3488ce41578447e2/a34fe087ae52e214395f18f82d9cf650.png?expires=1776720600&signature=636cc147fb3c7ac967d1f867ef990950bc280caa245ed3ef10ba8c5114102c1d&req=dSAnFsh%2Bm4FaUPMW1HO4zfJJGejw%2FrLjb5XXaJoYlqT%2FC2Aqejh1lVPmkAwl%0ARhTauQap%2FHAEE7MX0QE%3D%0A) ### Plan Totals **Total plans** reflects the total plans over the selected period. **This month** reflects the total plans for the selected period. **Average per month over the period t**otals all plans over the selected period, then divides the total by the number of months of the selected period. [![](https://support.hellowalla.com/hubfs/Knowledge%20Base%20Import/25205d3c8a0ea3d111688f64c33a095e-2.png)](https://walla-46f25e656676.intercom-attachments-1.com/i/o/1000106066/48b0bfe59f423fc242afaebd/25205d3c8a0ea3d111688f64c33a095e.png?expires=1776720600&signature=cebd94e5fed76a0ab935e507d17f1492c65bd5ded98ffbb77ae64b6e50b62481&req=dSAnFsh%2Bm4FZX%2FMW1HO4zWRw%2FI29Gb0BS1O8WfZ1pLOVzuxLXb4Sd9%2B38PH9%0AcIrWK5Rkdowygz0usrs%3D%0A) ### Total Clients in Period **Total Clients in period** displays the total number of unique clients with recurring plans for the selected period. **Total Clients this month** reflects the total number of clients with recurring plans. This section also compares the total number of recurring plans from the previous month, the prior three months, prior six months, and prior year. [![](https://support.hellowalla.com/hubfs/Knowledge%20Base%20Import/7f3f144214e65778b475b7eb6a9c5e46-2.png)](https://walla-46f25e656676.intercom-attachments-1.com/i/o/1000106069/36be14c5b0522b3537649a3c/7f3f144214e65778b475b7eb6a9c5e46.png?expires=1776720600&signature=3b8f708a3592b3285068d4a53592c13b651f1e951aa7e7933946a5339c8926c6&req=dSAnFsh%2Bm4FZUPMW1HO4zWQNdtwL3sHac3DV86QwGH13G%2F%2FhIDY2fCpdd60p%0Axm1LFqfsrAyCMvEkCZU%3D%0A) ### Monthly Detail by Client The orange text is a clickable filter so you can view client or plan data. Viewing **Monthly detail by client** displays a list of clients who made a payment for a recurring plan during the selected period. The **quantity i**s the number of payments the client made during the selected period. The **Monthly total** column displays the total amount the client paid for all recurring payments for the selected period. [![](https://support.hellowalla.com/hubfs/Knowledge%20Base%20Import/Screenshot+2024-06-12+at+7_59_57%E2%80%AFPM-2.png)](https://downloads.intercomcdn.com/i/o/1080285817/33d4595f2d11986acb4130f7/Screenshot+2024-06-12+at+7_59_57%E2%80%AFPM.png?expires=1776720600&signature=dc7078fd6bbe7a8fa06f9ba7553ee8d1ba81f3864557b1b020eba59c0b9f3155&req=dSAvFst2mIleXvMW1HO4zcc%2FXHYz6hCFYLb3TLlO3pgrLs0iyRjFZLd9n2Gl%0ALTLgznLYr7p%2B0eM%2Bb6c%3D%0A) ### Monthly Detail by Plan Viewing **Monthly detail by plan** displays all plans sold in during the selected date range, the number of plans on client’s accounts of that particular plan type during the selected period. Plans count towards the quantity column if they are active or paused. The Monthly column is the total revenue from that particular plan type for the selected period. [![](https://support.hellowalla.com/hubfs/Knowledge%20Base%20Import/Screenshot+2024-06-12+at+8_00_05%E2%80%AFPM-2.png)](https://downloads.intercomcdn.com/i/o/1080285893/ea29b18089139955887a806f/Screenshot+2024-06-12+at+8_00_05%E2%80%AFPM.png?expires=1776720600&signature=59639120892d8e3b37aa412e71660e2453466ad89000895867b1f4ca03e68b59&req=dSAvFst2mIlWWvMW1HO4zWVxsqJlVH0QpDLbGivFF4g7l0kiHFKqpYSJKnui%0ARMP%2FpLaTF78lbTTN7VI%3D%0A) ### How Totals are Calculated All recurring plans that are paid for in advance are **amortized**. These plans will be reported per month according to their plan details. **Monthly** Plan Cost with Tax / # of months **Weekly** Weekly Cost with Tax / # of Weeks \* 4.3452 **4.3452** is the average weeks in a year/month ### Weekly recurring plan calculation example In our example, our plan bills every **7 weeks** and has a weekly **cost of $50**. There are **52 weeks in a year**, so we **divide this number by 7 weeks**, giving us **7.42**. So, in one year you’re going to charge that customer **7.42 times**. The total for the year will be **$371, which is $50 x 7.42.** To determine our monthly cost, we would take **$371 divided by 12**, which gives us **$30.92 a month**. ### Annual plan calculation example If a **$1,200 annual membership** is sold, the total amount will be broken down by month to calculate the monthly recurring revenue you will receive from that sale. We would take **$1,200** and divide it by **12**, giving us **$100 per month** reflected in the report. - [Getting Started with Walla](https://support.hellowalla.com/getting-started-with-walla?hsLang=en#main-content) - [🤝 Onboarding](https://support.hellowalla.com/getting-started-with-walla?hsLang=en#onboarding) - [Migrations](https://support.hellowalla.com/getting-started-with-walla?hsLang=en#migrations) - [Products](https://support.hellowalla.com/products?hsLang=en) - [Branded App](https://support.hellowalla.com/branded-app?hsLang=en) - [Classes](https://support.hellowalla.com/classes?hsLang=en) - [Managing Your Studio](https://support.hellowalla.com/managing-your-studio?hsLang=en) - [Integrations](https://support.hellowalla.com/integrations?hsLang=en) - [Enrollments](https://support.hellowalla.com/enrollments?hsLang=en) - [WallaPredict](https://support.hellowalla.com/wallapredict?hsLang=en) - [Franchise Features](https://support.hellowalla.com/franchise-features?hsLang=en) - [Clients](https://support.hellowalla.com/clients?hsLang=en) - [Sales & Marketing Center](https://support.hellowalla.com/sales-marketing-center?hsLang=en#main-content) - [Sales Pipeline](https://support.hellowalla.com/sales-marketing-center?hsLang=en#sales-pipeline) - [Conditions](https://support.hellowalla.com/sales-marketing-center?hsLang=en#conditions) - [Builds](https://support.hellowalla.com/sales-marketing-center?hsLang=en#builds) - [Google and Meta Integration](https://support.hellowalla.com/sales-marketing-center?hsLang=en#google-and-meta-integration) - [Journeys and Audiences](https://support.hellowalla.com/sales-marketing-center?hsLang=en#journeys-and-audiences) - [Virtual](https://support.hellowalla.com/virtual?hsLang=en) - [Payments](https://support.hellowalla.com/payments?hsLang=en#main-content) - [💰 Payments](https://support.hellowalla.com/payments?hsLang=en#payments) - [Walla App](https://support.hellowalla.com/walla-app?hsLang=en) - [Packs & Plans](https://support.hellowalla.com/packs-plans?hsLang=en) - [Appointments](https://support.hellowalla.com/appointments?hsLang=en) - [For Studio Clients](https://support.hellowalla.com/for-studio-clients?hsLang=en#main-content) - [Using the Walla App](https://support.hellowalla.com/for-studio-clients?hsLang=en#using-the-walla-app) - [Your Walla Login](https://support.hellowalla.com/for-studio-clients?hsLang=en#your-walla-login) - [Using Walla Widgets](https://support.hellowalla.com/for-studio-clients?hsLang=en#using-walla-widgets) - [Staff](https://support.hellowalla.com/staff?hsLang=en) - [Reports](https://support.hellowalla.com/reports?hsLang=en) - [Client Communication](https://support.hellowalla.com/client-communication?hsLang=en) - [Memberships](https://support.hellowalla.com/memberships?hsLang=en) - [Walla Websites](https://support.hellowalla.com/walla-websites?hsLang=en) - [Walla FAQ's](https://support.hellowalla.com/walla-faqs?hsLang=en) - [Walla Customer Service](https://support.hellowalla.com/walla-customer-service?hsLang=en) - [Walla Subscription](https://support.hellowalla.com/walla-subscription?hsLang=en) - [Merchant](https://support.hellowalla.com/merchant?hsLang=en) - [Widgets](https://support.hellowalla.com/widgets?hsLang=en) - [Retention Suite](https://support.hellowalla.com/retention-suite?hsLang=en) [![walla-logo-120px](https://support.hellowalla.com/hs-fs/hubfs/walla-logo-120px.png?width=120&height=35&name=walla-logo-120px.png "walla-logo-120px")](https://www.hellowalla.com/) [mailto:support@hellowalla.com](mailto:support@hellowalla.com) Copyright © 2026, Walla Software