Plans Dashboard | Walla Support Center

Plans Dashboard

The Plans & Subscriptions Dashboard is a comprehensive analytics tool within the performance platform that provides studio owners with deep insights into membership plan performance, utilization rates, and subscription trends.

Overview

The Plans & Subscriptions Dashboard enables data-driven decision making for pricing strategies, plan optimization, and revenue growth through detailed plan-level analytics and AI-powered recommendations.

Why it matters

Studio owners currently lack comprehensive visibility into their subscription plan performance, creating several critical business challenges:

• Limited Plan Performance Insights: No centralized view of which plans are driving growth vs. causing churn, making it difficult to optimize plan offerings

• Utilization Blind Spots: Cannot easily identify underperforming or underutilized plans that may need pricing adjustments or discontinuation

• Revenue Optimization Challenges: Without clear plan-level metrics, studios cannot make informed decisions about pricing, plan structure, or promotional strategies

• Intro Offer Effectiveness Unknown: No clear measurement of how intro offers convert to full memberships and their impact on overall plan performance

• Operational Inefficiency: Manual tracking of plan performance across different systems leads to incomplete data and missed optimization opportunities

Limited Plan Performance Insights: No centralized view of which plans are driving growth vs. causing churn, making it difficult to optimize plan offerings

Utilization Blind Spots: Cannot easily identify underperforming or underutilized plans that may need pricing adjustments or discontinuation

Revenue Optimization Challenges: Without clear plan-level metrics, studios cannot make informed decisions about pricing, plan structure, or promotional strategies

Intro Offer Effectiveness Unknown: No clear measurement of how intro offers convert to full memberships and their impact on overall plan performance

Operational Inefficiency: Manual tracking of plan performance across different systems leads to incomplete data and missed optimization opportunities

Solution: Walla has built a centralized dashboard with all Plan related key datapoints so alert and display that the business is on track with their goals or not.

Requirements

AI-Powered Insights

• "Real Talk" Recommendations: AI-driven suggestions for plan optimization, pricing adjustments, and performance improvements

• Trend Identification: Automated detection of performance patterns and seasonal trends

• Performance Alerts: Proactive notifications about underperforming plans or utilization issues

"Real Talk" Recommendations: AI-driven suggestions for plan optimization, pricing adjustments, and performance improvements

Trend Identification: Automated detection of performance patterns and seasonal trends

Performance Alerts: Proactive notifications about underperforming plans or utilization issues

Metrics Cards

Everything on this page is based on active plans count. If the plan is paused at any time in the month, it needs to be excluded

• Plans gained (new subscriptions)

  • Does not include intro offers

• Plan losses (cancellations/expirations)

  • Does not include intro offers

• Net plan growth

  • Plans gained - plans lost

  • Does not include intro offers

• Intro Offers sold

• Conversions (previous month)

  • Number of intro offers that were purchased AND converted to a plan in the same month listed above

• Conversions (rolling)

  • Number of intro offers that were purchased in the last 3 months and converted to a plan to date

Plans gained (new subscriptions)

Does not include intro offers

Plan losses (cancellations/expirations)

Does not include intro offers

Net plan growth

Plans gained - plans lost

Does not include intro offers

Intro Offers sold

Conversions (previous month)

Number of intro offers that were purchased AND converted to a plan in the same month listed above

Conversions (rolling)

Number of intro offers that were purchased in the last 3 months and converted to a plan to date

Plan Utilization by type

Based on active plans. If the plan is paused at any time in the month, it needs to be excluded

Unlimited Plan Performance

Everyones who’s last completed cycle and put on the profile and then store it to then show on the plan performance page

• Timeframe should be based on month unlimited

  • Average visits per unlimited member

    • Based on goals

  • Total Unlimited Plans

    • Based on goals

  • Underutilized plans

    • Based on goals “How many times do you expect someone to visit on an unlimited plan”

Timeframe should be based on month unlimited

Average visits per unlimited member

Based on goals

Total Unlimited Plans

Based on goals

Underutilized plans

Based on goals “How many times do you expect someone to visit on an unlimited plan”

Limited Plan Performance

• Timeframe should be based on cycle for limited

  • Average plan usage %

    • Based on goals

  • Total Limited Plans

    • Based on goals

  • Underutilized plans

    • Based on goals

      Timeframe should be based on cycle for limited

Timeframe should be based on cycle for limited

Average plan usage %

Based on goals

Total Limited Plans

Based on goals

Underutilized plans

Based on goals

Timeframe should be based on cycle for limited

Plan Trends Visualization

• 6-month historical data with line charts

  • Plan gains

  • Plans lost

  • Net growth

6-month historical data with line charts

Plan gains

Plans lost

Net growth

Intro Offer Performance

• Monthly intro offer sold compared to converted

  • Conversion rate percentages

Monthly intro offer sold compared to converted

Conversion rate percentages

Active Plans count

• list of all active plans

  • Number of those plan in use (existing active plans)

  • Monthly Revenue brought in from those plans

list of all active plans

Number of those plan in use (existing active plans)

Monthly Revenue brought in from those plans