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Client Metrics | Walla Support Center

Giving studios the ability to track member acquisition, retention, and engagement across all locations.

Client Metrics Tab: (Going Live for Beta)

Giving studios the ability to track member acquisition, retention, and engagement across all locations.

Real Talk

  • Contextual analysis of class performance with plain-language explanations of what the numbers mean for the business

    • Display Overall performance score with contextual interpretation

    • Based on AI prompt (will not be included in this pitch because it can change)

  • Action Items: Prioritized list of actionable steps to improve financial health, including specific targets and timelines

Metrics Cards:

Total Members

  • The total number of active members today vs same day last month.

    • If viewing past months the count will be from the last day of that month.

  • Shared plans count as many users that are on that plan if it grants member status

  • This month compared to last month

  • Integrates with Goals section:

    • Green = goal met or exceeded

    • Red = below goal

Member Retention Rate

  • Percentage of clients who had plans in September and still have an active plan in September.

    • This month compared to last month

  • Integrates with Goals section:

    • Green = goal met or exceeded

    • Red = below goal

Avg. Visits/Member/Mo

  • Number of visits for all clients with an active plan divided by the number of clients with an active plan.

    • A full month of data is required.

  • This month compared to last month

  • Integrates with Goals section:

    • Green = goal met or exceeded

    • Red = below goal

Avg. Revenue/Member/Mo

For all active members, the total amount of money spent in the date range.

  • This month compared to last month

  • Integrates with Goals section:

    • Green = goal met or exceeded

    • Red = below goal

Churn Risk (WallaPredict)

  • Number of clients currently identified by WallaPredict as a churn risk. If viewing past months the count will be from the last day of that month.

  • This month compared to last month

  • Integrates with Goals section:

    • Green = goal met or exceeded

    • Red = below goal

Graph:

Membership Trends

  • New members and churned members over the last six months.

  • When hovering over a month you will see “New Members vs Churned Members”