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WallaPredict

WallaPredict is your AI-powered tool for client retention—built to help you strengthen client relationships without the guesswork

Updated over 9 months ago

✨ About WallaPredict

WallaPredict is an AI-powered churn prediction tool built to help you spot when clients may be slipping away—before it affects your business.

Instead of waiting for someone to stop booking altogether, WallaPredict keeps an eye on key engagement signals and flags clients who might need some extra attention. You’ll see clear, actionable recommendations you can use to reconnect and build stronger relationships.

Think of WallaPredict as an early-warning system that adds context—not a replacement for your experience or your other reports.


How WallaPredict Works

At the core of WallaPredict is a predictive model developed in partnership with Amazon Web Services (AWS). Walla Predict looks at a focused set of data points we know are linked to churn, such as:

  • Booking and cancellation habits

  • Attendance trends over time

  • Plan expirations and payment status

  • Pass usage, especially for limited plans

  • Negative feedback or reviews

  • Waitlist frequency

  • Cost per visit

When a client meets at least one of the defined risk criteria, WallaPredict flags them as At Risk and suggests next steps you can take right away.



Good to know:

  • The model updates automatically every day.

  • Any new bookings, renewals, or payments will recalculate the risk score within 24 hours.

  • Because this is AI, predictions aren’t always perfect. They’re designed to give you helpful context—not to replace your expertise or judgment.

If something doesn’t look right or seems inconsistent, using the feedback button is the fastest way to let us know. Your input helps improve accuracy over time.


🔐 Who Can See Churn Risk and Lead Scores?

Default access is determined by user role and location permissions. You can update these as you'd like.

Role

Access Level

Owner

Full Access

Business Manager

Full Access

Franchise Owner

Full Access

Manager

Full Access

Instructor

View Only

Front Desk

View Only


How to Access WallaPredict

  1. Open any Client Profile Panel

  2. Look for the churn score badge at the top—it will show if the AI is indicating risk or not

  3. Select the badge to see the full details


Key Data

What you’ll see here:

Key Data gives you a clear snapshot of each client’s activity and purchase history—all in one place. This makes it easier to decide if you need to reach out or take other action.

Most Recent Plan

Shows whether the client currently has an active membership or pass, along with usage details.


Ratings & Reviews

Shows whether the client has left any feedback.

Note: If no data appears, it just means they haven’t rated a class or left a review yet.


Lead Score

Provides the client’s original lead quality when they joined.


🔍 Understanding AI Predictions vs. Reports

WallaPredict is designed as an early-warning system, not a historical report you can recreate line by line. The AI model uses patterns and probabilities based on a defined set of engagement signals—not every piece of data in your system.

What this means:

  • You won’t be able to “prove” a risk score by matching it exactly to a report.

  • Predictions combine multiple factors and trends, rather than creating a simple calculation you can replicate in a spreadsheet.

  • Your personal knowledge of each client and your own judgment still play a big role in deciding what action makes sense.

If you’re comparing a churn risk to historical data and it feels off, that doesn’t always mean the prediction is wrong—it just means the AI is seeing patterns across many signals that may not be obvious at first glance.


Understanding Lead Scores

While churn risk shows who may be leaving, the Lead Score highlights how promising a new client is overall.

Each lead is automatically assigned a score out of 100, based on four main factors:

  1. Distance – Closer clients are more likely to stay engaged.

  2. Income – Median household income in their ZIP code.

  3. Fitness Affinity – Whether their area is health-focused.

  4. Referral Source – How they first heard about you.

Example: A lead who lives nearby, has a high-income ZIP, strong fitness affinity, and was referred by a member will typically score 80–100.

Lead Scores are meant to add helpful context—not replace your personal judgment. If you know someone personally or have a strong connection, you can absolutely prioritize them regardless of the score.


Information Needed to Calculate a Lead Score

To generate a Lead Score, each lead’s profile needs to include:

  • Home Address or Zip Code
    (Used to calculate distance and fitness affinity.)

  • Referral Source
    (How they discovered your studio.)

If this information is missing, no score will be generated. The more complete your lead profiles are, the more accurate the scoring will be.


Recommended Actions for At-Risk Clients

When a client is flagged, you’ll see recommended next steps in their profile. These suggestions are designed to help you take action quickly.

Available Actions:

  • Send a Personalized Message
    Draft an email or text tailored to the client.

  • Offer a Complimentary Class
    Extend an incentive to encourage them back.

  • Invite Them to Book with Their Favorite Instructor
    Rebuild connection and loyalty.

  • Review Engagement Metrics
    Look at recent booking and communication history before reaching out.

Note: Clients don’t see any of these labels or scores—these insights are for your team only.


🙌 Keep in Mind

AI predictions are a powerful tool, but they aren’t perfect. The system learns and improves over time based on real usage and your feedback. If you see something that doesn’t look quite right, sending feedback is the best way to help the model get smarter.

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