Two-Way Texting FAQ

We’re excited to get you up and running with instant two-way texting! Before we spin up your number, here’s everything you need to know—broken into bite-size pieces so you can jump in right away.

Two-way texting lets you send and receive SMS/MMS messages directly with your clients—right from your Walla Inbox—for real-time conversations, confirmations, and feedback.

Mobile carriers require businesses using 10-digit long codes (10DLC) to register via The Campaign Registry (TCR). Registration:

Your Walla support lead will manage the submission on your behalf.

TCR is the industry’s national database for businesses sending SMS/MMS over 10DLC. It:

You’ll get an email confirmation when your number is approved and two-way texting is live.

A segment is roughly 153 characters (letters, numbers, symbols, spaces). Emojis or special characters can push a message into multiple segments. Only outgoing messages draw from your segment pool; incoming messages do not.

All locations under your account share a single monthly segment allowance. If you exceed that allowance, overages are billed at $0.0045 per extra segment. Your allowance resets on the 1st of each month.

TCR assigns numbers, but we can request an area-code match to your studio when possible. Let us know any preferences early so we can coordinate.

Plan your campaigns around the expected TCR approval timeline to avoid interruptions.

You’ll receive an email confirmation as soon as TCR approves your number—then you’re all set to start texting!