Google Analytics

Easily copy and enter your Google Tag ID into Walla—and our widgets will automatically send event data to your Google Analytics dashboard

If you use Google Analytics 4 to track user behavior, Walla makes it simple to connect your data. With just one tag, you can monitor key actions like bookings, purchases, and page views directly from your Walla widgets—no coding or manual setup required.

How Tracking Works

Walla supports one Google Analytics tag (gtag.js) per business. This tag tracks all activity across your Walla platform and embedded widgets.

If your business operates multiple locations or franchises:

All locations share the same tracking ID
Location-specific tags are not supported
All data is rolled up into a single Google Analytics account

All locations share the same tracking ID

Location-specific tags are not supported

All data is rolled up into a single Google Analytics account

Widget Embed Behavior

Walla widget embed codes are not location-specific. Each business uses one universal code that applies the same Google Tag across all widgets.

While some platforms allow location-level analytics by customizing embed codes, Walla maintains a unified setup to ensure accurate, stable tracking. That means:

There's no need to manually configure tags for each location
All widget activity is tracked at the business level

There's no need to manually configure tags for each location

All widget activity is tracked at the business level

What’s Tracked in Google Analytics

Once your Google Tag is connected, Walla automatically tracks key customer actions using Google’s recommended GA4 events.

Tables can't be imported directly. Please insert an image of your table which can be found here.

Event Name

Description

Triggered When

page_view

Page view on widget load

Automatically tracked by Google Tag

begin_checkout

User starts the checkout process

Triggered by Walla widget

purchase

User completes a purchase

Triggered by Walla widget

These events apply to:

Plan checkouts
Class purchases
Appointment bookings
Enrollment registrations

Plan checkouts

Class purchases

Appointment bookings

Enrollment registrations

Google Tag vs. Google Tag Manager

Important: Walla supports Google Tag (gtag.js) — not Google Tag Manager (GTM).

While their names sound similar, they are different tools:

Tables can't be imported directly. Please insert an image of your table which can be found here.

Google Tag

Google Tag Manager

Supported by Walla

✅ Yes

❌ No

Used for

Direct GA4 tracking via tag ID

Managing multiple tags, triggers

Why GTM isn’t supported

Walla handles event tracking directly for stability

GTM allows custom logic that can conflict with widget updates

If a GTM container ID (e.g. GTM-XXXXXXX) is entered into Walla, the system will flag it as invalid.

Setup Instructions

Setting up Google Analytics in Walla is quick and easy:

Go to Sales & Marketing Center in your Walla admin
Scroll to the Google Analytics tile and click Set
Enter your Google Tag ID (starts with G-)
- Need help finding your tag? Click here
Choose your Purchase Event Name:
- Standard (recommended)
- Or select Custom
Click Save

Go to Sales & Marketing Center in your Walla admin

Scroll to the Google Analytics tile and click Set

Enter your Google Tag ID (starts with G-)

Need help finding your tag? Click here

Choose your Purchase Event Name:

Standard (recommended)

Or select Custom

Click Save

🎉 That’s it! Events will begin sending to your GA4 dashboard. It may take up to 24 hours for events to appear.