Two-Way Texting FAQ

We’re excited to get you up and running with instant two-way texting! Before we spin up your number, here’s everything you need to know—broken into bite-size pieces so you can jump in right away.

What is two-way texting?

Two-way texting lets you send and receive SMS/MMS messages directly with your clients—right from your Walla Inbox—for real-time conversations, confirmations, and feedback.

Why do I need to register my number?

Mobile carriers require businesses using 10-digit long codes (10DLC) to register via The Campaign Registry (TCR). Registration:

Verifies your studio as a legitimate sender
Boosts delivery rates and throughput
Reduces risk of message blocking or extra fees

Verifies your studio as a legitimate sender

Boosts delivery rates and throughput

Reduces risk of message blocking or extra fees

Your Walla support lead will manage the submission on your behalf.

What is The Campaign Registry (TCR)?

TCR is the industry’s national database for businesses sending SMS/MMS over 10DLC. It:

Checks and verifies your details
Assigns a trust score to your number
Improves overall message deliverability

Checks and verifies your details

Assigns a trust score to your number

Improves overall message deliverability

How long does approval take?

Typical timeline: 1–2 weeks
Occasional delays during high-volume periods

Typical timeline: 1–2 weeks

Occasional delays during high-volume periods

You’ll get an email confirmation when your number is approved and two-way texting is live.

What counts as a “segment”?

A segment is roughly 153 characters (letters, numbers, symbols, spaces). Emojis or special characters can push a message into multiple segments. Only outgoing messages draw from your segment pool; incoming messages do not.

How are overages billed?

All locations under your account share a single monthly segment allowance. If you exceed that allowance, overages are billed at $0.0045 per extra segment. Your allowance resets on the 1st of each month.

Can I choose my number’s area code?

TCR assigns numbers, but we can request an area-code match to your studio when possible. Let us know any preferences early so we can coordinate.

What if my number isn’t approved yet?

SMS sends will be blocked until approval
Emails in your automations will still dispatch

SMS sends will be blocked until approval

Emails in your automations will still dispatch

Plan your campaigns around the expected TCR approval timeline to avoid interruptions.

How will I know two-way texting is active?

You’ll receive an email confirmation as soon as TCR approves your number—then you’re all set to start texting!