WallaPredict Lead Score | Walla Support Center

This article explains exactly what goes into Lead Scores, why these factors matter, and how to use this information to prioritize outreach.

🚧 We’re currently expanding this article with more details, images, examples, and clarifications—check back soon!

What Is a Lead Score?

Lead Scores help you quickly understand which new leads are most likely to join your studio.

Each lead is automatically assigned a score out of 100. The higher the score, the stronger the fit based on key factors that influence conversion and long-term retention.

Lead Scores are designed to add helpful context—not to replace your personal judgment.

If a lead has a lower score but you know them personally or have a strong connection, you can absolutely prioritize them as needed.

Data Needed to Create a Lead Score

To keep this simple, you only need to enter:

• Your studio ZIP code

• The client’s ZIP code

• How they found you (for example, “Referral Client” or “Walk-in”)

From there, the system automatically does the lookup and scoring—no manual calculations required.

Factors That Make Up the Score

Four factors are considered, each with a specific weight in the total:

1️⃣ Distance (up to 43 points) - How close they are to your studio

2️⃣ Income (up to 21 points) - Average income in their area

3️⃣ Fitness Affinity (up to 14 points) - How fitness-focused their neighborhood is

4️⃣ Referral Source (up to 22 points) - How they heard about you

These are the pieces of context that, over time, we’ve seen make a real difference in whether someone becomes a member.

Distance

Why it matters: Leads who live closer to the studio are more likely to visit regularly and stay engaged.

Example:
A lead living 9 miles away would receive 28 points for distance.

Income

Why it matters: Median household income in a lead’s area helps estimate purchasing power and likelihood to invest in memberships.

Example:
A ZIP code with a $160,000 median income earns 21 points in this category.

Fitness Affinity

Why it matters: Some ZIP codes are known for strong health and fitness culture, which increases the chance that residents will value studio memberships.

How scoring works:

• Leads from high-fitness areas (predefined in the system) receive 14 points.

• All other areas receive 8 points by default.

Referral Source

Why it matters:
Referrals are one of the strongest predictors of conversion. Leads referred by current clients often have a higher level of trust and interest.

Example:
A referral from a current client receives 22 points.

What the Final Score Means

Scores are grouped into three categories:

• 80–100: High-quality lead. Strong fit and high potential for conversion.

• 50–79: Medium-quality lead. Worth following up and nurturing.

• Below 50: Lower-quality lead. May require more time or marketing before converting.

This scoring is a guide—local knowledge and personal relationships should always be part of the decision-making process.

Example Lead Breakdown

A sample lead with these details:

• Distance: 9 miles

• Median income: $160,000

• High-fitness area

• Referred by client

This would be considered a high-quality lead, ideal for prompt personal follow-up.