WallaPredict Lead Score | Walla Support Center
WallaPredict Lead Score
This article explains exactly what goes into Lead Scores, why these factors matter, and how to use this information to prioritize outreach.
🚧 We’re currently expanding this article with more details, images, examples, and clarifications—check back soon!
What Is a Lead Score?
Lead Scores help you quickly understand which new leads are most likely to join your studio.
Each lead is automatically assigned a score out of 100. The higher the score, the stronger the fit based on key factors that influence conversion and long-term retention.
Lead Scores are designed to add helpful context—not to replace your personal judgment.
If a lead has a lower score but you know them personally or have a strong connection, you can absolutely prioritize them as needed.
Data Needed to Create a Lead Score
To keep this simple, you only need to enter:
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Your studio ZIP code
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The client’s ZIP code
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How they found you (for example, “Referral Client” or “Walk-in”)
Your studio ZIP code
The client’s ZIP code
How they found you (for example, “Referral Client” or “Walk-in”)
From there, the system automatically does the lookup and scoring—no manual calculations required.
Factors That Make Up the Score
Four factors are considered, each with a specific weight in the total:
1️⃣ Distance (up to 43 points) - How close they are to your studio
2️⃣ Income (up to 21 points) - Average income in their area
3️⃣ Fitness Affinity (up to 14 points) - How fitness-focused their neighborhood is
4️⃣ Referral Source (up to 22 points) - How they heard about you
These are the pieces of context that, over time, we’ve seen make a real difference in whether someone becomes a member.
Distance
Why it matters: Leads who live closer to the studio are more likely to visit regularly and stay engaged.
Tables can't be imported directly. Please insert an image of your table which can be found here.
Distance
Points
0–2 miles
43
2–5 miles
35
5–10 miles
28
10–15 miles
15
15–20 miles
8
Over 20 miles
3
Example:
A lead living 9 miles away would receive 28 points for distance.
Income
Why it matters: Median household income in a lead’s area helps estimate purchasing power and likelihood to invest in memberships.
Tables can't be imported directly. Please insert an image of your table which can be found here.
Median Income Range
Points
$150,000+
21
$120,000–$149,999
18
$100,000–$119,999
14
$80,000–$99,999
10
Under $80,000
6
Example:
A ZIP code with a $160,000 median income earns 21 points in this category.
Fitness Affinity
Why it matters: Some ZIP codes are known for strong health and fitness culture, which increases the chance that residents will value studio memberships.
How scoring works:
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Leads from high-fitness areas (predefined in the system) receive 14 points.
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All other areas receive 8 points by default.
Leads from high-fitness areas (predefined in the system) receive 14 points.
All other areas receive 8 points by default.
Referral Source
Why it matters:
Referrals are one of the strongest predictors of conversion. Leads referred by current clients often have a higher level of trust and interest.
Here’s the table based on your REFERRAL_SCORE_MAP:
Tables can't be imported directly. Please insert an image of your table which can be found here.
Source
Points
Referral Client
22
Referral Team
20
Referral Past Member
18
Walk-in
12
Event
10
Social Organic
9
Website Organic
9
Email Campaign
8
Search Organic
8
Wellhub
6
ClassPass
6
Social Paid
5
Search Paid
5
Email Cold Outreach
3
Social Cold Outreach
3
Advertisement
2
Out of Town
0
Unknown
0
Example:
A referral from a current client receives 22 points.
What the Final Score Means
Scores are grouped into three categories:
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80–100: High-quality lead. Strong fit and high potential for conversion.
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50–79: Medium-quality lead. Worth following up and nurturing.
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Below 50: Lower-quality lead. May require more time or marketing before converting.
80–100: High-quality lead. Strong fit and high potential for conversion.
50–79: Medium-quality lead. Worth following up and nurturing.
Below 50: Lower-quality lead. May require more time or marketing before converting.
This scoring is a guide—local knowledge and personal relationships should always be part of the decision-making process.
Example Lead Breakdown
A sample lead with these details:
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Distance: 9 miles
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Median income: $160,000
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High-fitness area
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Referred by client
Distance: 9 miles
Median income: $160,000
High-fitness area
Referred by client
Tables can't be imported directly. Please insert an image of your table which can be found here.
Factor
Points
Distance
28
Income
21
Fitness Affinity
14
Referral Source
22
Total
85
This would be considered a high-quality lead, ideal for prompt personal follow-up.