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Getting Started With Chargebacks

A quick introduction to chargebacks and a look at next steps

Updated over 2 weeks ago

Chargebacks can feel confusing at first, but this guide will give you a simple overview of what they are, how they work, and what you’ll need to know if you ever need to respond. Think of this as your “quick memory refresher” for when you need it.


What is a Chargeback?

A chargeback happens when a cardholder disputes a charge with their bank. The bank temporarily reverses the payment while investigating the claim.

Common reasons include:

  • The customer claims the product or service wasn’t received

  • The product or service wasn’t as described

  • The cardholder doesn’t recognize the transaction


Your Role as a Merchant

When a chargeback is filed:

  • You have the chance to respond with evidence showing the transaction was valid.

  • Evidence can include receipts, class sign-in logs, communications, video clips, screenshots, or anything that proves the service or product was delivered as promised.

  • Your response helps the bank decide who is in the right.


Key Concepts

Here are the main ideas to remember:

  • Evidence is everything: The more clearly you can show the purchase was legitimate, the better.

  • Response timing matters: Chargebacks have strict deadlines. Respond promptly as deadlines cannot be extended by Walla or Stripe.

  • Communication channels: You’ll interact with Walla Support via email since you do not have a Stripe login. Keep everything in one thread for clarity.

  • Stripe Dispute questions: When submitting a response to Walla, you’ll answer a few key questions:

    1. If you Accept the dispute or want to Counter the dispute

    2. Why you should win the dispute

    3. Product or service details

    4. Type of product or service


Supporting Tools

  • Walla's Support Center provides detailed guides as an introductory for submitting responses, gathering evidence, and formatting answers for Walla Support.

  • Deeper guides exist on Stripe's support pages and the banking provider's support pages if you want to strengthen your case and tailor it to the corresponding bank or understand advanced evidence types.


Keep It Simple

  • Focus on gathering accurate transaction details.

  • Stick to one answer per dispute question.

  • Submit evidence clearly labeled and legible.

  • If you ever forget the exact steps, this guide is your starting point.


Bottom Line

Chargebacks don’t need to be overwhelming. Think of this guide as your “memory backup” - a simple overview you can refer to anytime you need a refresher. For detailed, step-by-step instructions, check our full guides on submitting responses and providing evidence.

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