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Roles in Handling Chargebacks

Who does what, when, and why it matters

Updated over 2 weeks ago

Guide Contents

Customer / Cardholder

Bank / Card Provider

Stripe

Walla Support

Merchant


Customer / Cardholder

  • Initiates the chargeback by contacting their bank.

  • Provides reason for dispute and any supporting claims.

  • Can cancel or withdraw the dispute with the bank/card provider, but this does not reverse any Stripe merchant fees already assessed as a result of initiating the chargeback.

Key takeaway: This is where the process begins — nothing moves until the customer starts it.


Bank / Card Provider

  • Receives the dispute from the customer.

  • Reviews all evidence submitted by Stripe (and ultimately by you, the merchant).

  • Makes the final decision: upholds or reverses the charge.

Key takeaway: Bank’s decision is independent of Walla or Stripe.


Stripe

  • Processes the chargeback through their system.

  • Submits your evidence to the cardholder’s bank.

  • Provides Walla Support with dispute status and deadlines.

Key takeaway: Stripe is the messenger and processor, not the decider.


Walla Support

  • Acts as the facilitator between you (merchant) and Stripe.

  • Notifies you when action is required (New Disputes).

  • Submits your evidence in the Stripe portal.

  • Does not provide advice or make decisions.

Key takeaway: Walla keeps the process organized and ensures your evidence reaches the bank.


Merchant

  • Decide whether to Counter or Accept the chargeback.

  • Provide Walla Support with clear, organized evidence if Countering.

  • Maintain records of transactions, communications, policies, and receipts.

  • Respond before the deadline.

Quick checklist for merchants:

  1. Copy & paste one answer for “Why should you win?”

  2. Copy receipt/product details exactly as shown in Transactions tab.

  3. Pick one product type.

  4. Attach PDFs of evidence, clearly labeled (<5MB).

  5. Reply to original Walla Support chargeback ticket.

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