Resend an email automation or create a fresh campaign with similar content, specially tailored for those folks who might have missed the your first email.
Sending emails to recipients who consistently do not open your messages can harm your sender reputation and result in your emails being marked as spam. It is advisable to target a specific segment of customers who have received the email but have not yet made a purchase, focusing on those who did not opt for a particular plan.
About this Condition
From the main navigation menu select Marketing Center
Select Journeys
Choose a Journey
Select the three dots to the far right of an automation
Choose duplicate
The duplicate automation will say Copy of, select this automation
Choose Add a condition, then select the Resend Email condition
At the top of the duplicate automation email you will see a banner. To learn more about this Resend Email feature, select Get tips here.
Choose the email you would like to follow up on under Following-up from email: From this journey, From another journey, From newsletters
From this journey
Select an automation from the same Journey you are creating the follow-up automation under. If you are sending a follow-up email to email that you created a duplicate from, you will want to select the original email not the one you made a copy of.
From another journey
Pick an email you want to follow up on from a different Journey.
From newsletters
If your follow-up is related to newsletters, you can choose the specific past newsletter/email you want to follow up on.
9. Set your Follow-up Timing & Engagement
Follow-up Timing & Engagement
This feature checks when the first email was sent, waits for the number of days you pick, and then looks at how engaged your clients were. This way, you can send a friendly follow-up X days after the initial email to those who might have missed it or didn't click.
10. Select Save Condition
Note: If your initial message was based on time (e.g., targeting those with no visits in the last 60 days), consider adjusting the time parameter in your new message. For example, if you initially checked for no visits in 60 days and planned a follow-up 15 days later, ensure you verify their visit status on day 75 (i.e., 15 days later). This precaution ensures you don't inconvenience anyone who has visited in the recent 15 days.
So in your follow up email you would revise your condition to if No visits in the last 75 days, THEN Send Follow-up Email 15 days later.