Purpose:
The dashboard surfaces real-time insights, trend analysis, and AI-driven recommendations to help users optimize engagement and conversions.
Why it Matters:
Studios often lack a unified view of how their automated marketing efforts are performing. This dashboard delivers:
Visibility: At-a-glance understanding of campaign impact over the last 30 days.
Optimization: AI-driven recommendations highlight where improvements can yield better engagement or conversions.
Efficiency: Reduces the need for manual data analysis or switching between multiple analytics screens.
Functionality:
Card Stats:
Journey Texts Sent (past 30 days)
Journey Emails Sent (past 30 days)
Journey Email Open Rate (past 30 days)
Graphs:
Email Automations
Displays 7-month trend of email automation performance.
Hover Details:
Sent - total number of emails sent per month
Opened - total number of opened emails per month
Clicked - total number of link clicks per month
Text Automations
Displays 7-month trend of text message automation performance.
Hover Details:
Sent - total number of texts sent per month
Delivered - number of successfully delivered messages per month
Clicks - total number of link clicks from text messages per month
Newsletters
Displays 7-month trend of newsletter performance.
Hover Details:
Sent - total number of newsletters sent per month
Opens - total number of opened newsletters per month
Clicks - total number of link clicks from newsletters per month