Overview
The Plans & Subscriptions Dashboard enables data-driven decision making for pricing strategies, plan optimization, and revenue growth through detailed plan-level analytics and AI-powered recommendations.
Why it matters
Studio owners currently lack comprehensive visibility into their subscription plan performance, creating several critical business challenges:
Limited Plan Performance Insights: No centralized view of which plans are driving growth vs. causing churn, making it difficult to optimize plan offerings
Utilization Blind Spots: Cannot easily identify underperforming or underutilized plans that may need pricing adjustments or discontinuation
Revenue Optimization Challenges: Without clear plan-level metrics, studios cannot make informed decisions about pricing, plan structure, or promotional strategies
Intro Offer Effectiveness Unknown: No clear measurement of how intro offers convert to full memberships and their impact on overall plan performance
Operational Inefficiency: Manual tracking of plan performance across different systems leads to incomplete data and missed optimization opportunities
Solution: Walla has built a centralized dashboard with all Plan related key datapoints so alert and display that the business is on track with their goals or not.
Requirements
AI-Powered Insights
"Real Talk" Recommendations: AI-driven suggestions for plan optimization, pricing adjustments, and performance improvements
Trend Identification: Automated detection of performance patterns and seasonal trends
Performance Alerts: Proactive notifications about underperforming plans or utilization issues
Metrics Cards
Everything on this page is based on active plans count. If the plan is paused at any time in the month, it needs to be excluded
Plans gained (new subscriptions)
Does not include intro offers
Plan losses (cancellations/expirations)
Does not include intro offers
Net plan growth
Plans gained - plans lost
Does not include intro offers
Intro Offers sold
Conversions (previous month)
Number of intro offers that were purchased AND converted to a plan in the same month listed above
Conversions (rolling)
Number of intro offers that were purchased in the last 3 months and converted to a plan to date
Plan Utilization by type
Based on active plans. If the plan is paused at any time in the month, it needs to be excluded
Unlimited Plan Performance
Everyones who’s last completed cycle and put on the profile and then store it to then show on the plan performance page
Timeframe should be based on month unlimited
Average visits per unlimited member
Based on goals
Total Unlimited Plans
Based on goals
Underutilized plans
Based on goals “How many times do you expect someone to visit on an unlimited plan”
Limited Plan Performance
Timeframe should be based on cycle for limited
Average plan usage %
Based on goals
Total Limited Plans
Based on goals
Underutilized plans
Based on goals
Timeframe should be based on cycle for limited
Plan Trends Visualization
6-month historical data with line charts
Plan gains
Plans lost
Net growth
Intro Offer Performance
Monthly intro offer sold compared to converted
Conversion rate percentages
Active Plans count
list of all active plans
Number of those plan in use (existing active plans)
Monthly Revenue brought in from those plans