This journey is for your customers who bought a specific intro offer. The more they use it, the more likely they are to buy a membership. The goal of this journey is to get them to convert from your intro offer into an unlimited plan by encouraging usage.
Welcome! Let’s book again.
Send an email 1 day after first visit if they haven’t bought a plan (non-intro offer) to encourage them to buy a plan (non-intro offer) and come back. Probably should check that the intro offer is still valid?
Class Check-in Activity
Number of Check-ins: Exactly 1
When?: Exactly 1 day ago
Type: Any class
Plan Used: 21 day intro offer
Class Check-in Activity
Number of Check-ins: Exactly 1
When?: All time
Type: Any class
Plan Used: 21 day intro offer
Contacts without a Plan
Type: New. Never bought the plan specified
Plan: List of plans (ie. memberships) you’d like them to buy
Day 5: See how it's going!
Send an email on day 5. That’s it. Let’s just see how it’s going. You could add conditions to see if they converted or if they have a booking...but let’s keep it simple and just say “hello.”
Class Check-in Activity
# of check-ins: Exactly 1
Time frame: Exactly 5 days ago
Class detail: Any class
Payment method: Plan Used: 21 day intro offer
Class Check-in Activity
# of check-ins: Exactly 0
Time frame: More than or equal to 6 days ago
Class detail: Any class
Payment method: Plan Used: 21 day intro offer
Day 7: Where you been?
Send an email on day 7 if they haven’t come back since the first visit. They had an intro offer, they haven’t bought a membership, they’ve only been here once. Let’s get them back in.
Class Check-in Activity
Number of Check-ins: Exactly 0
When?: More than and including 8 days ago
Type: Any class
Plan Used: 21 day intro offer
They didn’t visit on this plan more than 7 days ago.
Class Check-in Activity
Number of Check-ins: Exactly 1
When?: Exactly 7 days ago
Type: Any class
Plan Used: 21 day intro offer
They did visit on the plan 7 days ago
Check for Future Booking/Waitlist
Status: Does not have a future booking
Time frame: Any time in the future
Plan: Any plan
Contacts without a Plan
Type: New. Never bought the plan specified
Plan: List of plans (ie. memberships) you’d like them to buy
Day 14: Two-week check in.
Send an email on day 14. That’s it. Let’s just see how it’s going. You could add conditions to see if they converted or if they have a booking...but let’s keep it simple and just say “hello.”
Class Check-in Activity
Number of Check-ins: Exactly 0
When?: More than or equal to 15 days ago
Type: Any class
Plan Used: 21 day intro offer (specify)
Class Check-in Activity
Number of Check-ins: Exactly 1
When?: Exactly 14 days ago
Type: Any class
Plan Used: 21 day intro offer (specify)
Day 20: Day Before Expiry!
Send an email on day 20. There’s only a day left. We need to guide them to the next step.
Class Check-in Activity
Number of Check-ins: Exactly 1
When?: Exactly 19 days ago
Type: Any class
Plan Used: 21 day intro offer (specify)
Class Check-in Activity
Number of Check-ins: Exactly 0
When?: More than or equal to 21 days ago
Type: Any class
Plan Used: 21 day intro offer (specify)
Contacts without a Plan
Type: New. Never bought the plan specified
Plan: List of plans (ie. memberships) you’d like them to buy
Day 28: 🔥 Hot Prospect!
They didn’t convert but they visited more than or equal to 4 times in the 21 days! Send an email on day 28.
Class Check-in Activity
Number of Check-ins: Exactly 1
When?: Exactly 28 days ago
Type: Any class
Plan Used: 21 day intro offer (specify)
Class Check-in Activity
Number of Check-ins: Exactly 0
When?: More than or equal to 29 days ago
Type: Any class
Plan Used: 21 day intro offer (specify)
Class Check-in Activity
Number of Check-ins: More than or equal to 4
When?: Less than or equal to 28 days ago
Type: Any class
Plan Used: Any
Contacts without a Plan
Type: New. Never bought a plan, including intro offers.
Plan: List of plans (ie. memberships) you’d like them to buy
Day 28: Your Intro Offer Expired! Let’s get back to the studio! 🌡️ Luke warm Prospect!
They didn’t convert! Send an email on day 28. They only visited 3 times or less in 21 days. Luke warm.
Class Check-in Activity
Number of Check-ins: Exactly 1
When?: Exactly 28 days ago
Type: Any class
Plan Used: 30 day intro offer (specify)
Class Check-in Activity
Number of Check-ins: Exactly 0
When?: More than or equal to 29 days ago
Type: Any class
Plan Used: 21 day intro offer (specify)
Number of Check-ins
Number of Check-ins: Less than or equal to 3
When?: Less than or equal to 28 days ago
Type: Any class
Plan Used: Any
Contacts without a Plan
Type: New. Never bought a plan, including intro offers.
Plan: List of plans (ie. memberships) you’d like them to buy
Day 45: Still not convinced? How about a promo code?
They haven’t bought the plan you wanted them to buy. Let’s send them a promo code for it 45 days after their first visit on the 21 day intro
Class Check-in Activity
Number of Check-ins: More than or equal to 1 visit
When?: Exactly 45 days ago
Type: Any class
Plan Used: 21 day intro offer (specify)
Class Check-in Activity
Number of Check-ins: Exactly 0
When?: More than or equal to 46 days ago
Type: Any class
Plan Used: 21 day intro offer (specify)
Contacts without a Plan
Type: New. Never bought the plan specified
Plan: List of plans (ie. memberships) you’d like them to buy